Note: This project was led by House of Koco founder Mike Kochenburger prior to the formation of the studio.
Our Scope
Brand & Logo Partner:
The problem
Salespeople could not easily find games, and the games were not fun. Most were static leaderboards. Navigation was unintuitive and the choice of rewards was thin. Sales directors had it no better. Creating a game took too much effort, troubleshooting rewards was poorly supported, and there was no way to broadcast a competition live on the sales floor.
What we changed in the product
We rebuilt the interface for clarity and made games feel like games. A quest and challenge system went beyond leaderboards, and we used it to gamify onboarding and training too. The sign-up flow was reworked for product-led growth. We built a rewards store with wish lists, experiences and exclusive deals, and a profile where people show off achievements. We designed the experience for Slack and Teams integrations, so the game sits where people already work. Real-time animations made each game lively enough to put on a sales floor display.
Game types
Race: be among the first to hit a target, such as 100 calls. Target: reach a goal before time runs out. Accumulation: earn points through performance. Tournament: rewards for first, second and third place. Weekly Superstar: recognition for standout performers. Quest: a manager sets an objective and a reward, the employee sees the tasks, and the player goes on an adventure. Quests suit onboarding and solo work with little repetition.
Be the fun you want to see at work.
A brand with an opinion
Internal interviews showed that Arcade’s brand was vague and lacked an identity. Our founder’s view was that a brand should have an opinion. It should know its users and reflect their work. Where other platforms stay vague to seem universal, Arcade should do the opposite and focus on making work more fun and rewarding. We worked with the studio Northerly on a new logo and rebrand, built a bold 3D illustration style, designed a company mascot and set the mantra “Be the fun you want to see at work.”
Where it went
The new product opened Arcade to industries beyond wireless and automotive sales. Our founder left before long-term data could confirm the full effect of the overhaul, but the early traction showed strong potential.
