
Designing an AI-powered wagering
experience for the lanes
Bowlero needed a native app to introduce live, AI-powered wagering to the lanes. Our challenge was translating this complex architecture into an intuitive digital product, balancing aggressive business goals with the players' need for a frictionless in-venue experience. We designed a 4.5-star platform that bridged the gap. By anchoring the betting mechanics around a beautifully crafted performance tracking hub, we delivered an experience that acquired over 60,000 users right out of the gate.
Our Scope
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